One2One hires Golin/Harris to handle corporate PR task

One2One has appointed Golin/Harris London as its retained corporate

PR agency, on a six-figure account for the initial year.



The account with the operator, which is a subsidiary of Deutsche

Telekom, was won after a four-way competitive pitch, involving incumbent

agency Luther Pendragon.



The account will be led by G/H London director Jessica Bondy, who will

report to One2One's corporate PR manager Kevin Perlmutter.



The appointment follows a number of changes to the in-house set-up at

One2One over the last nine months, and what Perlmutter described as 'the

growing, changing nature of our business'.



He added: 'We thought it was about the right time to take stock and make

sure we had the right external resources to complement our in-house

team.'



According to Bondy, G/H will work to raise the profile of the company,

which currently enjoys a UK market share of 20 per cent. Perlmutter also

indicated that the agency would be involved in the launch of '3G' third

generation mobile services next year.



One2One launched its mobile communication services in Northern Ireland

at the start of April, a month after concluding a deal with mobile

internet platform uboot, which offers SMS and e-mail services aimed at

the 17- to 22-year-old market.



One2One also retains Larkspur Communications on a consumer brief.



The account is the third major win for Golin/Harris in the last month,

following recent successes with pitches for corporate work with Samsung

(PRWeek, 9 March) and British Airways World Cargo (PRWeek, 23 March).



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