The BBC has created a strategic communications unit as part of
director-general Greg Dyke's drive to create 'one BBC'.
David May has been recruited from Channel Four, where he is strategic
communications adviser, to lead the newly-created, six-strong strategic
He reports to head of corporate and public relations Andrew Whyte and
takes up the post next month.
The unit has been created to co-ordinate communications across the BBC,
liaising closely with PROs and marketing personnel in all departments of
the corporation: television, radio, news, new media, the regions and
May is also charged with improving relations between the BBC and outside
organisations, including public bodies.
The creation of the strategic team is part of sweeping changes being
made by BBC head of communications Sally Osman.
When Osman took over the role last November, after being promoted from
controller of press and publicity, she vowed to create a unified PR team
and reverse a system where BBC programmes competed for coverage.
She said: 'We are bringing together the different PR services which is
part of Greg Dyke's plan for 'one BBC'. The new role which May will be
taking on is a central role and very important, for ensuring this
Before joining Channel Four, May was the communications executive for
the launch of Channel Five, the station Osman joined the BBC from in
He co-founded the Coalition Group of PR and marketing companies in 1995.
Clients included Channel Four, Channel Five and MTV UK.
May was previously a journalist with The Sunday Times and ITN.