Sainsbury's has turned to City PR experts Finsbury to handle all
its financial PR following incumbent Brunswick's resignation last
Sainsbury's was forced to repitch the account when Brunswick stepped
down due to a conflict of interest with 12-year client Safeway.
Sainsbury's appointed Brunswick last March. According to a Brunswick
spokesperson, it was never intended to be a long-term account. Safeway
was understood to be unhappy with Brunswick continuing the relationship
with its rival.
Finsbury won the Sainsbury's brief after a five-way competitive pitch,
which included Tulchan.
The remit includes all financial communications and calendar work. A
team of five will work on the brief at Finsbury, headed by partner
Rupert Younger. He reports to Sainsbury's director of corporate
relations Jan Shawe.
Sainsbury's also retains public affairs agency Lexington Communications,
which was hired last November in place of Fishburn Hedges.