Flack: Flack's Week

This year's political party conferences saw some unusually energetic behaviour, prompted by the public affairs consultants at Open Road.

CEO Graham McMillan and the gang terminated their boozing earlier than usual in order to host early-morning runs at each of the three conferences. Word reaches us that Boris Johnson had finished his run by the time Open Road got going - at 7am. Nevertheless, the Tory conference run attracted 40 sporty delegates and the Labour event had 30 participants. Alas, just 17 turned up for the Lib Dem exercise. Does that make them the lazy party or the late-night party? ...

Fleishman-Hillard hosted an event at the Tory conference about 'the role of digital in party politics'. On the panel was Conservative Party digital comms chief Tom Edmonds, who recalled how the party's early attempts to go digital went down with the kids: 'When we launched on Facebook, the first thing that happened was we got loads of people calling David Cameron a prick.' ...

At another conference fringe event, the Tory MP Claire Perry appeared to be rather proud of her digital comms prowess. When the subject came up, Perry told the room that she had more Twitter followers than any of her fellow panellists, including PRWeek columnist and Tory MP George Eustice. She was promptly jeered by the audience. No-one likes a show-off, Claire ...

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