The Week

The West Bromwich Building Society has appointed Seal to help grow its national and regional profile.

Harry Potter star Jessie Cave, who appeared as Ron Weasley's love interest Lavender Brown, has hired Multitude Media for PR support around her film and TV projects, as well as her creative company, PinDippy.

Shelley Tomes, who pleaded guilty to defrauding her former agency The Cult, has had her sentencing adjourned until 18 October.

Vivobarefoot, one of the first brands offering products for the barefoot running craze, has called in Mercieca to handle consumer PR.

Britain's Got Talent winner Jai McDowall has asked Soundcheck Entertainment to handle his personal PR.

The Royal Institution of Chartered Surveyors has brought in Redwood Consulting to deliver strategic comms and PR services.

Dunelm Mill, the homeware company, has appointed Diffusion to develop and implement a social media and blogger relations strategy.

OK! magazine has hired Juice PR to promote its Nigeria launch in 2012.

InStyle magazine has tasked EdenCancan with handling its 10th anniversary party in November.

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