What Hi-Fi? is relaunching with a greater focus on home
Starting with the July issue, due out at the beginning of June, the
publication will rebrand as What Hi-Fi? Sound & Vision to explain the
change of focus.
Publisher Sian Rees was at pains to explain that the relaunch is not a
dramatic departure but was made to reflect changes already occurring
within the sector.
'Fundamentally, the title stays the same but these changes will reflect
current growth within the marketplace, which is backed up by reader
research,' she said.
The title is already featuring more home entertainment and home cinema
products due to growing convergence of technologies such as DVD and
surround sound TV.
The relaunched product will feature 20 per cent more editorial pages in
order to cover home entertainment but not at the expense of the existing
'We didn't want to dilute the current hi-fi coverage so have decided to
invest in increasing the size to cover a broader scope of products,'
As a result, Rees confirmed the pounds 3.20 cover price of the magazine
may increase slighty. Two additional staff have been hired including an
What Hi-Fi?, published by Haymarket Consumer Publications, claims the
change of focus will make the title the largest in the home
What Hi-Fi? has an ABC of 76,000, while new rival What Video and TV has
an ABC of 33,000