The Daily Telegraph is to publish a standalone sport supplement
every day of the week from 15 May.
The move is an attempt to reinforce its hard-fought position as the main
broadsheet for sport. It already carries two such supplements on
Saturday and Monday - the latter launched as far back as 1990. Much like
the increasingly cut-throat Saturday daily market, sport is seen as a
key circulation driver.
Meanwhile, the Sunday Telegraph magazine is to expand its weekly
coverage of food and drink in the wake of its Christmas supplement on
From 6 May, there will be an extra one-and-a-half pages, taking
editorial to five. Supermarket and kitchen products will be tested on
the Omnivore page, while Giles Kime will edit a drinks section and there
will also be a bar review column.