ITV.com, the newly-created service which will combine the assets of
Carlton Interactive and Granada Broadband, has pledged to become a major
player in the online entertainment sector.
Justin Judd, controller of content and production for Granada's
interactive division, insisted that ITV.com has had time to learn from
industry mistakes. 'There may be an opportunity in having done less
rather than more over the last couple of years,' he said.
He admitted to being flattered by reports tipping him for the vacant
post of MD at ITV.com, but told PRWeek: 'No-one has offered me the
ITV.com has been created as part of a shake-up of ITV's online strategy
and effectively replaces itv.co.uk. Around pounds 15m will be ploughed
into the venture, which will absorb aspects of Granada and Carlton's
online offer into a unified ITV site. Both companies will retain their
independence and continue to operate in other areas as usual.
Duncan Eaton, Carlton Interactive marketing and strategy director, said:
'The majority of what we do would fit very neatly into the ITV website.'
In addition to Carlton.com, the company has games site Jamba and film
Eaton refused to comment on rumoured job losses and Judd insisted: 'We
are not downsizing, we have done our slimming down.' Granada Broadband's
team has been reduced over the last year to 40.
'Granada Broadband is about a lot more than just ITV. com,' Judd added.
It has the Wellbeing channel joint venture with Boots, for example, in
addition to TV and internet activity with Premiership football
These are unlikely to become part of ITV.com, one of three divisions in
a restructured ITV along with ITV Digital (previously ONdigital) and ITV
AskJeeves.co.uk, in which both Granada and Carlton have an interest, may
remain as a standalone business.