NEW YORK: Corporate PROs may have less time than they think to
publicise their latest CEO, according to a Ketchum survey of 1,000
investors. David Rockland, director of Ketchum's Reputation Lab, said,
on average, CEOs have just 18 months to make a difference at a public
company before shareholders will boot them out. Rockland said the survey
reflects the onus placed on PROs to communicate rapidly and well within
months of a CEO change.