PHA’s Entrepreneurs and Business PR division will specialise in raising the media profiles of entrepreneurs and businesses, promoting them as experts in their fields and working to deliver continued media coverage.
Among the clients in the new division is businessman and Dragons' Den judge Duncan Bannatyne and Jamie Waller, founder of debt management firm JBW but best known for being the face of hit BBC shows Beat the Baliff and The Enforcers.
PHA’s associate director Stuart Skinner, who will be heading up the new division, said that the agency had identified PR for entrepreneurs and businesses ‘as a major growth area’ for the industry.
Earlier this week, Flagship Consulting also announced the launch of a PR and marketing service for entrepreneurs and start-ups.
As well as the new entrepreneurs and business arm, PHA has established PHA Productions, a division dedicated to video production, which will be run by David Brookes and work closely with the agency’s existing social media arm.