Photography and digital imaging company Agfa has ditched its
retained PR agencies, merged their briefs and handed the combined
account to GCI London.
GCI replaces Harvard PR, which handled consumer work, and Holmes &
Marchant Counsel, which ran trade PR programmes for both the wholsesale
and retail arms of Agfa in the UK.
The account is worth more than pounds 100,000 in fees. GCI was appointed
after a four-way pitch thought to have included the two incumbents.
Associate director Christine Medforth will head a four-strong team on
the account, reporting to Jane Perry, the firm's Brentford-based
Agfa in the UK is a subsidiary of Belgium's Agfa-Gevaert Group. The
company employs 23,000 staff worldwide and had 2000 sales of more than