An internet tool that launches next month aims to enable brands to
assess their online visibility
VisibilityGap.com is a joint venture between London-based online
marketing firm Sitelynx, and Californian tech solutions provider NQL
The service is intended to launch on 1 June, attempting to synchronise
with a 7 June general election. The system operates by searching 20
internet search engines to provide details on 1,300 leading UK
companies. The information is then collated by an automatic database,
generating a series of reports on brand prominence.
Sitelynx MD Graham Hansell claims that a third of internet searches
conducted in Britain are for brands, positioning VisibilityGap.com as a
means of ensuring that a company is adequately represented compared to
'In the current market of spending money wisely, fundamentals like this
are vital,' he said.