The Week in Technology

Blue Rubicon's head of digital Rob Blackie is to join Blue State Digital as MD in London. The agency, known for its work on Barack Obama's 2008 presidential campaign, has clients that include American Express, Ford and Microsoft. Blackie has been at Blue Rubicon for the past five years. The news comes after former Conservative Party new media head Craig Elder joined Blue Rubicon as associate director.

Zeo Sleep Manager, the American sleep management system, has called in its first UK PR agency on a six-figure brief. Fever PR will be working to promote the Zeo Sleep Manager and sleep management as a new health category, as well as supporting the programme with a targeted press office campaign.

Weber Shandwick's head of mobile and telecoms Hugo Brailsford has left to work as a consultant for Next Fifteen Communications. Brailsford will be advising Bite Communications and Text 100 on their work on the Nokia account, which Next Fifteen won in May.

Lewis PR has published an international social media PR guide to explore the challenges communication professionals face in navigating multiple languages, time zones, cultures and market nuances when building their brand.

Instagram, the photo-sharing social network that has more than nine million members, has asked Rabbit, the social media PR agency, to promote its first exhibition. The My World Shared event will take place at the East Gallery, Brick Lane, from 22-23 October.

Satmetrix, the customer experience software specialist, has brought in Threepipe to create a viral b2b campaign to help launch its latest software.

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