Tetley consumer brief attracts top agency pitches

Tetley, the UK's leading tea manufacturer, is holding a consumer PR

pitch, with a number of high-profile agencies rumoured to be in the


It is understood that the pitch process is at an advanced stage with

Tetley having whittled agencies down to a shortlist following initial

meetings with a larger number of firms.

A spokesperson for the company confirmed that they had been meeting with

agencies, but would only go on the record to state: 'It is normal

practice for any company to review its external agencies.'

The account is currently held by Biss Lancaster Euro RSCG which is

believed to be repitching for the work alongside a number of other

leading consumer agencies. The agency also worked extensively on

Tetley's 'Sydney 2000' campaign, designed to associate the brand with

health and sport.

It is likely that whoever wins the account will continue the sporting

theme, following the conclusion of an on-box promotion of sports

equipment for schools vouchers.

The Tetley Group employs 1,100 people worldwide and operates two

factories in Britain. The company - which is the second biggest tea

producer in the world - has a global turnover in excess of pounds 300m.

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