Henry's House has acquired the main programme PR brief for this
summer's Big Brother TV series.
The account, to be led jointly by founder Julian Henry and director
Charlotte Hickson, sees the agency undertake promotion and media
handling duties for the show itself, the 'storyline', the house, and the
contestants for the duration of the second series.
The agency won the account on the strength of its previous work for
Channel 4 shows The Priory and The Big Breakfast.
Henry's House is to set up a combined office and flat 'within three
minutes' of the show's studios in Bromley-by-Bow in east London to
provide round-the-clock press office support.
This will include a 24-hour media hotline and a dedicated website for
Henry and Hickson will alternate leadership of the five-strong team on a
shift basis. They report to Yvonne Taylor, programme publicity manager
at Channel 4.
The agency, which has recruited two members of staff to work on the
account, will provide support for the next five months, in a similar
role to that occupied by Avalon PR for the previous series.
The appointment follows the awarding of a licensing, online and
commercial PR account to rivbal agency Cath Taylor Associates (PRWeek,
Further appointments to deal with licensing and contestant 'aftercare'
are believed to be imminent.