GPC's dismantling of central monitoring after Bradley Rogers'
departure spells good news for clients, even if the firm appears to be
making policy on the hoof. MD Peter Bingle has a valid point when he
argues that account teams taking responsibility for their clients'
monitoring makes them better consultants. If account staff are aware of
every parliamentary question and early day motion affecting their
clients' sector, their advice will surely be of greater value. Most
senior lobbyists grumble about monitoring's cost when the fees generated
are so small. GPC's decision was not apparently taken on best practice
grounds, but, if others go down this route, clients will be the winners.