IPC Media title 19 magazine, which is aimed at 16 to 21-year-old
females, will begin its text messaging service on 10 November. Around
26,000 readers have signed up to receive snippets of news, products and
gossip via their mobile phones. 'We can strategically target any age
group,' a spokeswoman said. The service has been set up by mobile
marketing group Aerodeon.
