MEXICO CITY: Zimat Consultores, Mexico's largest PR agency with PR
fees of over pounds 3 million and more than 50 staff, has been acquired
by Golin/Harris International. The agency has been an affiliate of G/H
for the past five years, said Rich Jernstedt, G/H CEO. The deal
completes the first round of acquisitions G/H had hoped to make this
year, he added. Zimat works for Gillette de Mexico and Kraft Foods. Its
name will change to Zimat Golin/Harris. MDs Bruno J Newman and Marta
Mejia will still head the operation.
