BORDER LINES: Shandwick lands SGX brief

SINGAPORE: Singapore Exchange (SGX), the company which runs the

country's equity markets, has hired Shandwick to handle financial PR for

the final stage of its demutualisation process. This will involve a

share offering through a private placement and IPO by the year's end.

The account was awarded after a four-way pitch, thought to have included

Gavin Anderson, Burson-Marsteller, and Hill and Knowlton. Shandwick's

brief includes handling an SGX shareholders' EGM and implementing a

strategic communications programme throughout the float.

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