SINGAPORE: Courier company United Parcel Service (UPS) has filled
its most senior marketing and PR post in Asia.
Matt McGee has been named vice-president of marketing, replacing Mary
Yeo, who has taken over as the company's country manager for
The appointment has sparked a restructuring of the company's
communications function at all levels, with UPS management working on
plans to beef up PR teams at both country and regional levels.
McGee joins from his position as head of sales and marketing at UPS in
He will report to Charles Adams, president of UPS Asia-Pacific.
In his new role, McGee takes responsibility for marketing, PR,
advertising and e-commerce. His brief covers Australia, China, Hong
Kong, India, Japan, and South-East Asia.
'We are about to expand our business in key markets and will be pushing
the UPS brand in Asia. This is going to need more PR talent,' said
Although McGee would not comment on the number of PR posts to be
created, he said the first expansion phase will involve a
reconfiguration of senior marketing and PR managers, with new
appointments to be made across Asia before the end of the year.
None of the plans under discussion will affect agency relationships,
UPS retains Edelman PR Worldwide in China, Hong Kong, Malaysia and
This relationship has lasted 11 years.
The world's largest courier company, UPS employs 344,000 people in more
than 200 countries globally. The company made sales of more than pounds
15 billion last year.