INTERNATIONAL: Restructure of UPS PR as McGee goes to Asia

SINGAPORE: Courier company United Parcel Service (UPS) has filled

its most senior marketing and PR post in Asia.

Matt McGee has been named vice-president of marketing, replacing Mary

Yeo, who has taken over as the company's country manager for


The appointment has sparked a restructuring of the company's

communications function at all levels, with UPS management working on

plans to beef up PR teams at both country and regional levels.

McGee joins from his position as head of sales and marketing at UPS in


He will report to Charles Adams, president of UPS Asia-Pacific.

In his new role, McGee takes responsibility for marketing, PR,

advertising and e-commerce. His brief covers Australia, China, Hong

Kong, India, Japan, and South-East Asia.

'We are about to expand our business in key markets and will be pushing

the UPS brand in Asia. This is going to need more PR talent,' said


Although McGee would not comment on the number of PR posts to be

created, he said the first expansion phase will involve a

reconfiguration of senior marketing and PR managers, with new

appointments to be made across Asia before the end of the year.

None of the plans under discussion will affect agency relationships,

McGee stressed.

UPS retains Edelman PR Worldwide in China, Hong Kong, Malaysia and


This relationship has lasted 11 years.

The world's largest courier company, UPS employs 344,000 people in more

than 200 countries globally. The company made sales of more than pounds

15 billion last year.

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