Private bank Coutts & Co appoints Caroline Wells as PR manager

Coutts & Co, the UK private bank, has hired Caroline Wells as PR manager.

Coutts: Royal Bank of Scotland's private banking arm
Coutts: Royal Bank of Scotland's private banking arm

Wells joins Coutts, which was established in 1692 and counts the Queen among its clients, to drive its PR operation in the UK and abroad after a period of extended maternity leave.

Previously she spent three years at Barclays Wealth where she was heavily involved in the business’ global rebrand. She has also worked in financial PR at FD and Bell Pottinger.

Coutts is the private banking arm of the Royal Bank of Scotland, which is itself 84 per cent owned by the Government.

Wells’ appointment follows that of fellow PR manager Maria Shum, who joined in April this year. Susan Tether started earlier this month as head of comms, PR and activation for RBS' Wealth Division.

The appointments are part of a global drive to build the brand into a market leader, both within the UK and internationally.

In March, RBS’ head of private banking Rory Tapner pledged to double the size of its private banking business by 2015 through targeted international growth.

PRWeek revealed in June that Coutts had met a number of global PR agencies about a brief to grow the international brand and target high net worth individuals in the Middle East, Eastern Europe and Asia.

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