As a global organisation with 5,000 clients in 26 countries, CI is a business improvement company providing accreditation, analysis and management services to companies of all sizes.
CI’s managing director John Pymer said: ‘We want to develop our PR strategy to highlight our core universal values and our ability to adapt and integrate into local markets. In the first instance this will focus on the UK market but we look forward to extending the reach of the campaign through our global offices in due course.’
Before joining Soaring Worldwide, Carless, who will work on the CI account, worked as an account manager at a specialist PR and marketing agency within the construction and home improvement sectors for five years. Previously she worked at regional newspaper Gloucestershire Gazette as a senior reporter.
Soaring’s national and international clients include the Barbican in London and the Kyoto Convention Bureau in Japan.