Publicasity appointed for consumer and trade Bermuda tourism brief

Bermuda Department of Tourism has appointed Publicasity as its consumer and trade PR agency following a competitive pitch process.

Bermuda: aims to attract UK and Ireland travellers
Bermuda: aims to attract UK and Ireland travellers
The Department of Tourism will partner with Publicasity to promote Bermuda to travellers from the UK and Ireland through print, broadcast and digital activity.

The agency has been taken on for one year.

Publicasity’s brief is to help Bermuda increase overall tourist arrival numbers, length of stay and spend, specifically targeting the ‘urbane’ over-35 traveller market.

Bermuda’s director of tourism William Griffith said: ‘Bermuda is a best-in-class luxury destination and we are excited to be reminding the UK of all it has to offer.

‘We will be targeting international business, leisure and the group incentive markets. We look forward to working with Publicasity to deliver a strong campaign, helping to drive positive awareness and reawaken Britain’s love affair with Bermuda.’

Publicasity MD Emma Wright added: ‘The role of Publicasity will be to assist in the decision, research and booking process with a comprehensive review process taking place through the line from the trade to the consumer.’

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