Leeds Teaching Hospital NHS Trust has appointed Sinclair Mason to
handle its legacy and wills campaign. The charitable trustees awarded SM
the three-year account after a six-way pitch, which included incumbent,
local PR and design agency Fine and Co. SM account director Stephen
Meredith will head the three-strong account and reports to the
charitable trustees. The SM team has formed a strategic partnership with
charity legacy specialists Legacy Futures. The Trust is the largest
medical research and teaching centre in Europe, but it relies heavily on
charitable income. SM has been given an initial brief to attract a wider
donor base by rebranding the Trust's advertising and information pack,
and launching a web site.
