PUBLIC SECTOR: Sinclair Mason lands Leeds Hospital brief

Leeds Teaching Hospital NHS Trust has appointed Sinclair Mason to

handle its legacy and wills campaign. The charitable trustees awarded SM

the three-year account after a six-way pitch, which included incumbent,

local PR and design agency Fine and Co. SM account director Stephen

Meredith will head the three-strong account and reports to the

charitable trustees. The SM team has formed a strategic partnership with

charity legacy specialists Legacy Futures. The Trust is the largest

medical research and teaching centre in Europe, but it relies heavily on

charitable income. SM has been given an initial brief to attract a wider

donor base by rebranding the Trust's advertising and information pack,

and launching a web site.

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