Olympus Optical has appointed Third Planet International to consult
on youth marketing for its digital camera products.
Third Planet was appointed without a pitch and its brief is to 'build
credibility through the benefits of digital technology,' said account
manager Chris Dawson, who leads a team of three on the year-long initial
'Our role is about generating endorsement recommendation and the right
associations within key segments of youth culture such as clubs,
board-sports, fashion and the music business,' said Dawson, who will
report to OOC communications manager Sara Cubitt.
'Third Planet have been given a fluid brief.' said Cubitt. 'The youth
market is about a mind set, not a date of birth, and they have an
excellent grasp of this,' she added.
The OOC retains Herald Communications for its technical PR and Freud
Communications for consumer PR.