Olympus Optical sets Third Planet youthful PR brief

Olympus Optical has appointed Third Planet International to consult

on youth marketing for its digital camera products.

Third Planet was appointed without a pitch and its brief is to 'build

credibility through the benefits of digital technology,' said account

manager Chris Dawson, who leads a team of three on the year-long initial


'Our role is about generating endorsement recommendation and the right

associations within key segments of youth culture such as clubs,

board-sports, fashion and the music business,' said Dawson, who will

report to OOC communications manager Sara Cubitt.

'Third Planet have been given a fluid brief.' said Cubitt. 'The youth

market is about a mind set, not a date of birth, and they have an

excellent grasp of this,' she added.

The OOC retains Herald Communications for its technical PR and Freud

Communications for consumer PR.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in