DTW lauded for 2000 Firework Safety campaign

North-east PR and marketing agency DTW has won praise from the

Government for its 2000 Firework Safety Schools Campaign.

Guy Nissen, head of publicity at the DTi's consumer safety unit, has

told the agency he is pleased with preliminary results ahead of 5

November. A full evaluation is planned for next month.

Overseeing the campaign for the DTi for the third successive year, DTW

teamed up with education experts to teach children about the dangers of


Under the label 'Fooling with Fireworks Can Really Mess You Up', the DTW

team wrote material designed to fit in with the first three National

Curriculum key stages.

The team of five on the ten-month campaign was led by DTW director Robin

Treacher, who reported to Nissen.

'Reports back have been positive. It was a logistical nightmare but an

impressive operation. The material can be used across subjects from

history to physics,' said Treacher.

Where previous campaigns had focused on England, the 2000 strategy also

included Scotland, Wales and Northern Ireland.

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