FTSE - one the world's leading index calculation specialists - is
upping its in-house PR numbers as part of a global communications
Head of communications Helen Humphreys, who was recruited in June from
PA Consulting, has announced plans to cut down on retained external
agencies in a bid to bring the worldwide press office function
Humphreys has appointed two extra staff, including fellow ex-PA
Consulting PRO Sandra Steel, as a media relations manager with an
additional brief to manage European PR and international expansion.
As a result of the review, the UK retained agency of 18 months,
Countrywide Porter Novelli, will no longer manage FTSE's press office
and will be used instead for project work.
In the past, CPN has handled FTSE's PR in the UK, France, Germany and
Following the communications overhaul, the French account has been
repitched, with results expected soon. Plans are afoot to review the US
Humphreys is also actively recruiting a PR manager for the US to
co-ordinate PR in the existing New York office and for a new West Coast
office, set to open at the end of the year.
In Hong Kong, where another office is due to open, FTSE is currently
staging a three-way pitch. PR Week UK understands Bentley Porter Novelli
has secured the account.