GPC restructures after Rogers ePolitix switch

Public affairs shop GPC has abolished its central monitoring

function in the wake of the departure of the department head.

Bradley Rogers left the company three weeks ago after more than four

years in the post. He has since joined, a political portal,

as head of knowledge management.

Following Rogers' move, GPC London's managing director Peter Bingle will

dismantle the parliamentary and media monitoring unit he ran. Rogers

will not be replaced.

Under the new system being implemented by Bingle, the most junior staff

member in each of the agency's practice areas will be responsible for

monitoring the activities of parliament and government and passing on

relevant information to clients.

These practice areas include transport, the environment, healthcare,

utilities, corporate policy and defence.

'We have moved away from an old-fashioned central monitoring resource,'

said Bingle.

'From now on people who actually work on the accounts will have to know

what's going on as regards each client's industry.'

At ePolitix, Rogers reports to technical operating director Mark Birbeck

and is tasked with developing a free on-line monitoring service covering

national politics, the central office of information and the devolved

bodies in Edinburgh, Cardiff and Belfast.

ePolitix is part of Parliamentary Communications, the publisher of the

House Magazine.

Rogers said: 'I am delighted to at last be working for a company that

has invested in new technology in order to provide an innovative service

to clients.'

Prior to joining GPC, Rogers worked at rival public affairs agency GJW

for four years.

Leader, p8.

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