DIARY: Can you beat City Press PR's 40-year history?

Manchester-based agency City Press PR has laid down a challenge to

agencies to beat its 40-year history in the British PR industry.



As most of its original contempories have since changed hands, City MD

Charles Tattersall believes his firm may not only be one of the first PR

agencies in the country, but also one of the longest running.



According to the agency's folklore, one day back in 1960 staff at the

family business, Tattersall News Agency, were approached by a firm

called Controlled Cost Motoring to help it 'get into the papers' with

its new, 'revolutionary' scheme to lease cars. Tattersalls, where

Charles' grandfather Arthur was a director and father David a reporter,

took on the work and within the year City Press PR was born.



Charles said: 'We are confident to say we were the first PR agency in

the north of England and almost certainly one of the first in

Britain.



'We are celebrating our 40th year - I'm not sure how many other

independent agencies can say that.'



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