'Each country heat would be staged as a pageant involving local celebs and a senior religious leader,' said Borkowski, who declined the offer as he doubted 20 virgins could be found in each capital city. 'It's not unusual to pick up these ideas from a deluded ad agency,' he added knowingly ... 3 Monkeys chairman and former Lexis co-founder Bill Jones had his 60th birthday in Oxford last week, attended by Lexis' old guard, including co-founder Tim Adams - now Consolidated chairman - and former CEO Margot Raggett. Their original receptionist Wendy revealed Lexis' early success was down to her interest in numerology - with eights being sought out. 'The Lexis phone number still ends 6488 and Lexis is at 8 Bolsover Street,' she was overheard saying. And we thought seven was the traditional 'lucky number' ... Nestle got a kicking last week when a viral hit the web. It sees the Nespresso sign drop on to brand ambassador George Clooney as part of a campaign launched by the NGO Solidar Suisse to urge Nestle to include Fairtrade coffee in its range. Bit of a backward step for the brand after it made a song and dance in the media about taking KitKat Fairtrade last year?