Following the trend for brand extension, Practical Parenting, the
IPC Media title, has produced a one-shot buyers guide. Billed as a
'one-stop shop', Practical Parenting's Best Baby Buys covers 270
reader-tested products approved by experts. The 116-page bound glossy is
aimed at expectant mothers in addition to parents, covering everything
from nappies to pushchairs and pre-school toys. It costs pounds 2.70 and
is on sale this month for 12 weeks.