MEDIA BRIEFS: One-stop shopping guide for parents

Following the trend for brand extension, Practical Parenting, the

IPC Media title, has produced a one-shot buyers guide. Billed as a

'one-stop shop', Practical Parenting's Best Baby Buys covers 270

reader-tested products approved by experts. The 116-page bound glossy is

aimed at expectant mothers in addition to parents, covering everything

from nappies to pushchairs and pre-school toys. It costs pounds 2.70 and

is on sale this month for 12 weeks.

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