MEDIA BRIEFS: One-stop shopping guide for parents

Following the trend for brand extension, Practical Parenting, the

IPC Media title, has produced a one-shot buyers guide. Billed as a

'one-stop shop', Practical Parenting's Best Baby Buys covers 270

reader-tested products approved by experts. The 116-page bound glossy is

aimed at expectant mothers in addition to parents, covering everything

from nappies to pushchairs and pre-school toys. It costs pounds 2.70 and

is on sale this month for 12 weeks.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in