MEDIA: Cosmo fashions beauty makeover

Cosmopolitan is to strengthen its beauty coverage although editor

Lorraine Candy insisted that the basic make-up of the National Magazine

Company monthly would not change.

'We are a relationship-focused features magazine but we have to reflect

the ever-growing interest in fashion and beauty,' she said.

Emphasis will be on more product-led articles and practical advice.

Extra pages have already been added towards the front of the magazine in

the celebrity-driven Up Front section, along with a shopping list of

items at the end of each fashion shoot. 'It is such a popular part of

the magazine,' Candy said.

Despite the fact that the post of beauty director has yet to be filled,

Candy said the glossy is ready for the launch of Conde Nast's Glamour

this month.

'It makes you focus. We still do need a heavyweight beauty director who

will be the voice of Cosmo,' Candy admitted.

Cosmo has 'sharpened up' with the gradual tweaking of design since Candy

took over in June 2000, she said.

Alessandra Steinherr joined the magazine this week as beauty editor.

She had been health and beauty editor at Shine since July 1999, and

before that worked at Sugar.

Despite a two per cent year-on-year drop, Cosmo has a circulation of

460,000. This puts the title still well ahead of its nearest rival -

IPC's Marie Claire, which fell 11 per cent to 400,500 in last week's


The highlight of April's Cosmo is a 28-page supplement on sex


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