Mercieca appoints Charles Mitchell-Heggs as business director

London-based agency Mercieca is continuing its push into consumer PR with the appointment of Charles Mitchell-Heggs as business director.

Charles Mitchell-Heggs: joins Mercieca as business director
Charles Mitchell-Heggs: joins Mercieca as business director

Mitchell-Heggs joins the agency from Ogilvy Action and brings a range of experience across marketing sectors, most notably in the area of brand activation and shopper communications.

Mercieca has traditionally been recognised for trade comms, but the agency has made a drive into consumer in 2011, having picked up consumer briefs for clients including pastry brand Ginsters of Cornwall and Cobra-Puma Golf.

As well as working with existing clients to provide business direction, Mitchell-Heggs will be responsible for developing the agency’s strategy.

Meanwhile, Victoria Dove joins the agency as account director and will be working across several consumer clients including Beko and Black & Decker. Dove Joins from Tesco, where she worked in the supermarket’s in-house press office team across the home electrical and beauty departments.
Mercieca’s clients also include Speedo, Diageo GB, Coca-Cola Enterprises, Kraft Foods and P&G.

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