Mitchell-Heggs joins the agency from Ogilvy Action and brings a range of experience across marketing sectors, most notably in the area of brand activation and shopper communications.
Mercieca has traditionally been recognised for trade comms, but the agency has made a drive into consumer in 2011, having picked up consumer briefs for clients including pastry brand Ginsters of Cornwall and Cobra-Puma Golf.
As well as working with existing clients to provide business direction, Mitchell-Heggs will be responsible for developing the agency’s strategy.
Meanwhile, Victoria Dove joins the agency as account director and will be working across several consumer clients including Beko and Black & Decker. Dove Joins from Tesco, where she worked in the supermarket’s in-house press office team across the home electrical and beauty departments.
Mercieca’s clients also include Speedo, Diageo GB, Coca-Cola Enterprises, Kraft Foods and P&G.
