Noble said: ‘Clear and compelling insight lies at the heart of powerful ideas and Adam’s outstanding experience and skills will add further fire power to our ambition to deliver innovative and powerful brand experiences and conversations. Adam will be a great asset to us, our clients, and a fantastic addition to our senior management team.’
Mack is a member of the firm’s senior management team, and is responsible for providing strategic planning and insight development across the agency.
He will work closely with Creation, the firm’s recently launched brand experience business.
Mack joins Weber Shandwick after founding his own company, Therapy Marketing.
Previously, Mack was board director for strategy at Freud Communications. Before Freuds, Mack was a senior planner at Porter Novelli.