Booth in control as Lewis creates dedicated PA arm

Technology specialist Lewis PR has launched a public affairs

offering to help existing clients 'influence the influencers'.

The agency - which has carved a niche in media relations for

high-technology companies - has decided to broaden its offer to include

a public affairs arm.

Head of communications Clive Booth will run the unit. Although he has

not worked for a politician or political party, he said his time as a

Financial Times journalist had prepared him for public policy work.

Booth said that making a series of submissions to the House of Lords EU

committee report into e-commerce led to the decision to make PA part of

Lewis's offer. 'An explosion of government initiatives, from UKonline to

broadband Britain, and in the run-up to an election means technology

firms need to influence the influencers,' he said.

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