Technology specialist Lewis PR has launched a public affairs
offering to help existing clients 'influence the influencers'.
The agency - which has carved a niche in media relations for
high-technology companies - has decided to broaden its offer to include
a public affairs arm.
Head of communications Clive Booth will run the unit. Although he has
not worked for a politician or political party, he said his time as a
Financial Times journalist had prepared him for public policy work.
Booth said that making a series of submissions to the House of Lords EU
committee report into e-commerce led to the decision to make PA part of
Lewis's offer. 'An explosion of government initiatives, from UKonline to
broadband Britain, and in the run-up to an election means technology
firms need to influence the influencers,' he said.