Cable & Wireless has picked Finsbury to handle its entire global
corporate and financial PR brief.
The agency replaces incumbent Brunswick, which loses the account after
C&W chose Finsbury following a final four-way pitch against Tulchan,
Brunswick and Financial Dynamics.
The brief - for an undisclosed fee - will be to provide strategic
corporate and financial PR advice for C&W internationally, but
concentrating on the UK, Europe, North America and Asia-Pacific.
C&W director of corporate communications Susan Cottam said: 'We were
looking for financial and strategic corporate PR support to help us in
the way we tell the C&W corporate story to all the key media.'
Finsbury partner Rollo Head leads the account and a five-strong team,
with advice from founding partner Roland Rudd.
The agency plans to handle European PR from London, tapping into its
pan-European regulatory network, FIPRA - which is the acronym for
Finsbury international political and regulatory advisers - launched by
former GJW director Rory Chisholm in May last year.
Head added that the agency is currently in talks with a number of US
agencies over forming an affiliation, and is making plans for covering
the Far East.
On the remit, Head said: 'There's been a huge amount of change at C&W
over the last 18 months and they are looking to us to help better
communicate how they've changed and the direction they're going in.'