Chivas Brothers seeks PR agency to promote Ballantine's scotch whisky

A search is currently under way for a consumer PR agency to promote Ballantine's, Europe's number one selling whisky.

Ballantine's: Europe's number one selling whisky
Ballantine's: Europe's number one selling whisky
Chivas Brothers, part of Pernod Ricard, is seeking an agency to help it promote the scotch brand to consumers in the UK.

Chivas Brothers international PR manager Carla Webb confirmed that a pitch process was under way, but declined to discuss the brief. It is not known what stage the pitch process is at.

According to the International Wine & Spirit Research's Database 2011, Ballantine's is the top-selling whisky in Europe.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, which owns 85 per cent market share of scotch whisky aged 21 years or over.

Ballantine's is a range of blended scotch whiskies distilled by George Ballantine & Son in Dumbarton, Scotland.

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