Chivas Brothers international PR manager Carla Webb confirmed that a pitch process was under way, but declined to discuss the brief. It is not known what stage the pitch process is at.
According to the International Wine & Spirit Research's Database 2011, Ballantine's is the top-selling whisky in Europe.
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, which owns 85 per cent market share of scotch whisky aged 21 years or over.
Ballantine's is a range of blended scotch whiskies distilled by George Ballantine & Son in Dumbarton, Scotland.