CAF head of policy Hannah Terrey said: ‘There isn’t one single measure that will transform levels of giving but we need the Government to give more support to charities. A good first step would be for ministers to pledge a percentage of their salary to charitable causes.’
The campaign is based on figures produced by Bristol University and Cass Business School that found UK households spend as much on cheese as they do on charity - 0.4 per cent of household spending.
The campaign is backed by celebrity chefs including Brian Turner and Rachel Allen, who have produced cheese recipes to support the campaign.
CAF has created a ‘charity or cheese?’ game that will be at its stand at the party political conferences.
CAF will also be hosting a ‘Charity Question Time’ fringe event at each of the main party political conferences.
The Independent editor Chris Blackhurst will chair panels of experts including minister for civil society Nick Hurd and shadow minister for civil society Roberta Blackman-Woods MP.