Vodafone checks out agencies for UK consumer job

International telecommunications firm Vodafone Airtouch has

confirmed that it is meeting with PR agencies as part of a review of its

UK consumer promotions, sparked by an internal reorganisation.

The firm already works with Craigie Taylor International, which handles

the firm's sports sponsorships, which include deals with Manchester

United and the England cricket team.

It is understood that any appointment that may arise out of the current

negotiations would focus exclusively on the consumer area. However, a

review of B2B public relations operations, currently handled in-house,

may follow.

Vodafone senior communications manager Corrine Norris confirmed that the

company was at the 'initial stages of investigation', and that the

matter had not yet gone to pitch.

Of the move, Norris said: 'It's always sensible for companies to look at

how they perform and review that (PR)'. However, she admitted that talks

had taken place with a number of interested parties, adding that 'it may

be that we visit others too'.

It is understood that Countrywide Porter Novelli and Borkowski PR are

among those to have taken part in discussions, although neither were

willing to comment .

Vodafone generated extensive controversy when it launched a hostile

takeover bid for German mobile phone operator Mannesmann in November


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in