A trio of public affairs specialists have set up their own company
to advise on corporate social responsibility.
The Smart Company has been founded by former NatWest public affairs head
Amanda Jordan, together with Viki Cooke and Deborah Mattinson, who
founded research company Opinion Leader Research in 1992.
The team are founding directors of the latest venture, which officially
launched this week to specialise in social, ethical and environmental
They have been joined by former senior public affairs manager at
NatWest, Peter Hughes, and Joe Franses, who joins from Profile Corporate
Communications, where he was director of the corporate responsibility
unit, to complete the team of five.
The company has also put in place an eight-strong advisory board, which
includes Harriet Harman MP.
'All of us have had an interest in CSR and we felt there was a real need
for an organisation like ours,' said Jordan.
'Society is beginning to demand and expect the highest standards of
conduct from businesses, NGOs and voluntary sector organisations and
many organisations recognise the value of being responsible citizens -
it can be crucial to both reputation and sustained success.'
Smart officially launched this week, but it has been working with
clients including the Halifax, National Trust and NSPCC and Camelot
since a soft launch late last year.