Wrigley UK has made Jackie Cooper PR its first appointee in a
consumer promotions role.
The global gum giant already works with Luther Pendragon on corporate
strategy, TBP Eurobrand on communications with dentalcare professionals,
and James Reed PR on trade communication.
The account, to be led by Jackie Cooper and managed on a day-to-day
basis by associate director Anna Cowie, will report to Wrigley UK
communications manager Jo Hartop. It is understood that JCPR won the
brief after a three-way pitch.
Having agreed a 12-month contract with the firm, JCPR founding partner
Cooper defined the strategy as 'initiatives to hit the core markets in
the media they read, the places they go, and the friends they talk
JCPR's work will focus on the Orbit, Airwaves and Extra brands, as well
as providing Wrigley with its 'first general across the board
No research and evaluation appointment has been made, although Cooper
confirmed that it would play a 'very important' part in its campaign,
and an external appointment will 'probably' be made.