Video games publisher Activision completes comms shake-up

Global video games publisher Activision has completed a shake-up of its comms team with the appointment of Ketchum's Craig O'Boyle as director of European PR.

Craig O'Boyle: director of European PR
Craig O'Boyle: director of European PR

O'Boyle will oversee consumer, business and online PR in Europe and report to Ian McGregor, vice-president of European marketing and shared services. At Ketchum, O'Boyle was practice group director of brand marketing.

Since joining from EA in July, McGregor has appointed ex-EA colleague Sophie Orlando to the new role of senior PR manager, European. He has also promoted Lucy Donald to head of PR, UK and Ireland, and Karen Ward as PR manager, UK and Ireland.

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