Economist PR manager Renu Sabherwal has been poached by its new rival the Industry Standard Europe.
Sabherwal leaves the Economist on 16 October and will immediately help with the launch of the UK and Europe edition of the Industry Standard - a spin-off of the US magazine focusing on the internet and the economy.The first edition is out on 19 October.
'This is an exciting opportunity and I am looking forward to the challenge,' said Sabherwal, who will report to Standard Media Europe's CEO, Neil Thackray.
He said: 'We are pleased to have someone of Renu's pedigree on board. We are expecting similar strong growth to the 400 per cent witnessed in the US, and I will be listening to any expansion needs Renu suggests as she will be building her PR department from scratch.'