PR Week's first ever global PR rankings confirm Burson-Marsteller as the biggest PR consultancy in the world, with a fee income of dollars 275 million.
The ranking, based on 1999 figures, was put together by PR Week and its sister titles PR Week in the US, Asian PR News in Hong Kong, and PR Report in Germany.
The number two position is held by Hill and Knowlton, whose global income totals dollars 243 million, closely followed by Shandwick in third place with income of dollars 240 million. Porter Novelli ranked fourth, with dollars 215 million, and Fleishman-Hillard came in fifth with fees of dollars 213 million for 1999.
As well as the Top 25 global PR firms the ranking includes a snapshot of all the major PR regions of the world, and an analysis of the PR structure for the world's top 10 brands as identified by the Interbrand Survey 2000.
The survey found that none of the biggest brands - including Coca-Cola, Microsoft and IBM in the top three positions - has a worldwide agency of record, despite technology making it easier for PR to operate on a global basis.