World Television has won a three-year contract worth in excess of pounds 5 million from the Foreign and Commonwealth Office (FCO).
The independent broadcast company won the contract following a four-way competitive pitch to transmit British Satellite News (BSN) to a potential audience of three billion in 91 countries. Phoenix, Medialink, APTN and United News and Media all pitched.
The service will be transmitted on the Reuters Television World News Service from 2 October.
'We will continue to provide high quality features,' said Paul Adams, BSN editor, 'but will add to the BSN service more strands to give a wider and more accurate image of contemporary Britain.'
WTV has moved its BSN operation to separate premises in London's Fitzroy Square, and a new purpose-built office is being equipped with digital camera and editing equipment.
Amanda Alexander has been poached from PR Newswire to head up the account as marketing director.
The move follows the appointment of Medialink (PR Week, 26 May) by the FCO on a three-year contract to run its London Radio Service, an international English-language service which also produces foreign language programmes for global distribution.