She starts in October and will be Twelve Thirty Eight’s campaigns director. She will report to MD Hamish Thompson.
Roe joins from private healthcare provider Bupa and has previously worked at Citigroup and Egg.
Thompson said of Roe’s appointment: ‘Our main aim is to generate positive consumer conversations about the brands that we represent.
'Rachel’s experience in leading consumer PR for several blue chip organisations will add real strength and depth to our offering.’
Twelve Thirty Eight was launched in 2007 and has worked for clients including Asda, Lagan Technologies, John Lewis, Sainsbury’s and Debenhams.