Domestic utility company Innogy is set to carry out a complete communications review once its demerger from National Power is completed next week.
'I will be reviewing our PR requirements internally and externally to develop our corporate communications strategy,' confirmed Caroline Moore, director of corporate communications.
According to Moore, she is currently looking for 'the right level of support' and 'degree of specialism' in the areas of public affairs and government relations, community relations, investor relations and internet strategy.
At present Moore has an in-house team of nine, which has been supplemented by freelances on briefs including media relations, sponsorship and events and corporate identity.
'I may well use agencies for some areas rather than the function being carried out in-house,' she said.
Innogy currently uses Finsbury, appointed by Moore earlier this year, on a financial brief and Bell Pottinger Public Affairs. When Moore was appointed corporate comms director (PR Week, 4 August) she announced that the PA brief would be repitched.
'Until now I have not had the luxury of time, but I am now researching and assessing agencies prior to compiling pitch lists,' she said.
As well as Innogy, International Power is the other company being created out of the National Power demerger on 1 October.