Comic Relief asks Lexis to promote Monkey merchandise launch

Comic Relief has hired Lexis to support the launch of a range of Monkey merchandise.

Comic Relief: to launch Monkey products
Comic Relief: to launch Monkey products

The character of Monkey, owned by the charity but most famous for his starring roles in the PG Tips ads with comedian Johnny Vegas, has become a cult icon.

Monkey was created and owned by advertising agency Mother but was involved in a legal dispute as ITV Digital also claimed the rights to the character. The dispute was eventually resolved in 2003 when both parties agreed to donate the intellectual property rights for Monkey to Comic Relief.

The merchandise will include Monkey teddy bears, posters, greetings cards and mugs.

Lexis will work with the charity to maximise awareness for the products around the Christmas period, with plans in the pipeline for further Monkey campaigns in 2012.

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